Magic Internet Money
Community advertisement featuring a hand-drawn wizard inviting people to r/Bitcoin.
Digital DisplaySocial Media
- Sponsors
- r/Bitcoin community; theymos
- Designers
- mavensbot
- Date
- 2/1/2013
- Location
- Format
- Digital Display, Social Media
- Objective
- Attract curious Reddit users to learn about Bitcoin.
- Target Audience
- Reddit users unfamiliar with Bitcoin.
- Creative Idea
- Informal, humorous artwork makes a technical subject approachable.
- Call to Action
- Join the Bitcoin community / visit r/Bitcoin.
- Funding
- Community ad initiative; payer and exact funding arrangement not verified.
- Results
- Became an enduring Bitcoin meme. Retrospectives report subreddit growth,