Bitcoin Twitter
Twitter displayed a Bitcoin symbol beside #bitcoin and #BTC posts.
Social Media
- Sponsors
- Designers
- @jack
- Date
- 2/2/2020
- Location
- Format
- Social Media
- Objective
- Increase Bitcoin visibility and credibility.
- Target Audience
- Twitter users, Bitcoin community and Unicode Consortium.
- Creative Idea
- Turn everyday hashtag use into repeated Bitcoin brand exposure.
- Call to Action
- Post #bitcoin or #BTC; Dorsey tagged Unicode.
- Funding
- Platform-provided feature; external paid sponsorship not verified.
- Results
- Feature launched and drew community participation and pride. Was one of the most widely used Twitter Emojis of all time.