Laser Eyes
Participants added laser beams to profile pictures under #LaserRayUntil100K.
Social Media
- Sponsors
- The Meme Factory
- Designers
- @CHAIRFORCE_BTC @memefactoryTM
- Date
- 2/16/2021
- Location
- Format
- Social Media
- Objective
- Build visible solidarity and promote the US$100,000 Bitcoin price target.
- Target Audience
- Bitcoin holders and wider social-media audiences.
- Creative Idea
- A repeatable avatar effect with a shared milestone.
- Call to Action
- Add laser eyes to your avatar and keep them until BTC reaches US$100,000.
- Funding
- Volunteer-led creation and organic sharing; no central sponsor verified.
- Budget
- grassroots
- Results
- Laser Eyes became one of the largest community driven moments in Bitcoin history, embraced by everyone from Tom Brady to President Nayib Bukele, billionaire business leaders, and millions of people online. More than a campaign, it became a cultural symbol. Years later, people still use Laser Eyes in public profiles, marketing, and social media to identify themselves as Bitcoiners