Bitcoin Fixes This
Bitcoin symbol and slogan projected onto prominent government buildings.
ProjectionGuerrillaOutdoor
- Sponsors
- Independent Bitcoin activist
- Date
- 4/30/2021
- Location
- Bank of England and UK Parliament, London, UK
- Format
- Projection, Guerrilla, Outdoor
- Objective
- Present Bitcoin as an alternative to central banking (inferred).
- Target Audience
- London public; online Bitcoin audiences (inferred).
- Creative Idea
- Place Bitcoin’s message directly on symbols of monetary and political authority.
- Call to Action
- Awareness message; no direct response instruction verified.
- Funding
- Not found in reviewed sources
- Results
- Generated coverage in Cointelegraph, CryptoSlate, Finbold, and ForkLog, with projection photographs spreading through Twitter and online reporting. Used the Bank of England and UK Parliament as symbolic backdrops to position Bitcoin as an alternative to the existing monetary system. Follow-up projections extended coverage over several days.