Bitcoin St. Petersburg Bowl
College football bowl naming rights promoted Bitcoin.
SponsorshipTV CommercialOutdoorPublic Service
- Sponsors
- BitPay
- Date
- 12/26/2014
- Location
- Tropicana Field, St. Petersburg, Florida, USA
- Format
- Sponsorship, TV Commercial, Outdoor, Public Service
- Objective
- Bring Bitcoin into mainstream awareness.
- Target Audience
- College football fans and local merchants.
- Creative Idea
- Name a televised sports event after Bitcoin.
- Call to Action
- Learn about Bitcoin; use it for participating purchases.
- Funding
- Corporate sponsorship by BitPay
- Budget
- Approximately US$500,000 for yearly naming rights.
- Results
- The Bitcoin St. Petersburg Bowl game attracted a reported 3.3 million television viewers, putting Bitcoin in front of a broad sports audience beyond its existing community.