Campaigns

Bitcoin to the Moon

1 Bitcoin & First Bitcoin Block loaded on lunar-bound spacecraft.

SponsorshipOutdoor
Bitcoin to the Moon
Sponsors
BitMEX; Bitcoin Magazine; Astrobotic
Designers
Oxcart Assembly, Bitcoin Magazine, Bitcoin Marketing Department
Date
1/8/2024
Location
Moon
Format
Sponsorship, Outdoor
Objective
Create publicity for bitcoin by making it actually go "to the moon"
Target Audience
Bitcoin community, media and space enthusiasts.
Creative Idea
Send a coin carrying access to 1 BTC toward the Moon.
Call to Action
Follow the mission; BitMEX also promoted an accompanying trading competition.
Funding
Corporate project and mission partnership.
Budget
1 BTC loaded in wallet. + 1 million dollar transportation fee
Results
Payload launched into space but mission failed to land on the moon. spacecraft reentered Earth’s atmosphere on 18 January 2024.