Bitcoin — Honey Badger of Money
Roadside Bitcoin billboard using the honey badger meme.
BillboardOutdoor
- Sponsors
- Roger Ver, MemoryDealers
- Designers
- @erikVoorhees
- Date
- 6/1/2013
- Location
- Lawrence Expressway, Santa Clara, California, USA
- Format
- Billboard, Outdoor
- Objective
- Make Bitcoin memorable and communicate resilience (inferred).
- Target Audience
- Silicon Valley commuters (inferred).
- Creative Idea
- Use a fearless animal meme as a metaphor for Bitcoin.
- Call to Action
- Awareness; no verified direct response metric.
- Funding
- Privately funded by Roger Ver
- Budget
- US$1,500/month media rental,
- Results
- The Honey Badger becomes the adopted animal of Bitcoin