Bitcoin Indy Car
Bitcoin branding on car #21 for the Indianapolis 500.
SponsorshipApparelTransit
- Sponsors
- Ed Carpenter Racing, Strike, Jack Mallers, NYDIG
- Designers
- Jack Mallers (initial concept/sketches); final production credits unverified
- Date
- 5/30/2021
- Location
- Indianapolis Motor Speedway, Indiana, USA
- Format
- Sponsorship, Apparel, Transit
- Objective
- Raise Bitcoin awareness and fund open-source development.
- Target Audience
- Motorsport audiences and Bitcoin donors.
- Creative Idea
- Replace conventional sponsor branding with Bitcoin and a donation QR code.
- Call to Action
- Donate through the car’s QR code or Strike fundraising page.
- Funding
- Crowdfunded; proposed 70% to development, 30% to car funding then local charities.
- Budget
- Over US$1 million raised/committed before announcement, per Mallers
- Results
- 5+ million viewers watched the race. Bitcoin car was the most mentioned car in all press that didn't win the race.