BTC vs FED
Bitcoin billboard series paired with social education, contests and augmented reality.
BillboardOutdoorSocial MediaGuerrilla
- Sponsors
- cryptograffiti
- Designers
- @cryptograffiti
- Date
- 1/1/2021
- Location
- 12 US Federal Reserve Bank cities
- Format
- Billboard, Outdoor, Social Media, Guerrilla
- Objective
- Introduce Bitcoin to ordinary citizens underserved by the financial system.
- Target Audience
- Residents of working-class neighborhoods.
- Creative Idea
- Contrast central-bank policies with Bitcoin; invite community-written messaging.
- Call to Action
- Visit @BTCvsFED for Bitcoin education and participate in contests.
- Funding
- Sales of art prints funded the billboards.
- Results
- 12-city exhibit reported; final activation included a bitcoin treasure hunt.