Campaigns

Be Your Own Bank

Wrapped double-decker trams and 20 matching billboards.

TransitOutdoor
Be Your Own Bank
Sponsors
Bitcoin Association of Hong Kong
Date
9/11/2020
Location
Hong Kong Island
Format
Transit, Outdoor
Objective
Educate the public about Bitcoin’s risks and merits.
Target Audience
Hong Kong residents and commuters.
Creative Idea
Connect Bitcoin with financial independence and verifiable scarcity.
Call to Action
Learn about Bitcoin; campaign hashtags.
Funding
Community donations
Results
3 trams and 20 billboards reported by organizer.