Pay Me in Bitcoin
Russell Okung first athlete to get paid in Bitcoin converting part of his NFL salary.
Social MediaSponsorship
- Sponsors
- Russell Okung
- Date
- 12/29/2020
- Location
- South Carolina
- Format
- Social Media, Sponsorship
- Objective
- Demonstrate Bitcoin salary conversion and personal financial choice.
- Target Audience
- Athletes, employees and sports audiences.
- Creative Idea
- Turn a public demand into a real payroll-conversion example.
- Call to Action
- Explore receiving pay in bitcoin via Strike.
- Funding
- Individual salary conversion; campaign funding undisclosed.
- Budget
- Reported US $6.5 million conversion was salary to Bitcoin.
- Results
- Helped bring Bitcoin’s value into the mainstream sports conversation, while driving the trend of athletes converting portions of their salaries into Bitcoin, including Aaron Rodgers, Odell Beckham Jr., and Serena Williams